SCOTTSDALE, ARIZONA

Al Faer, founder and president of The Jared Company established in 1981 as a magazine publishing consulting firm has provided consulting services to a diverse group of publishers of consumer, trade and association publications throughout North America, Europe and Asia.

With more than five decades of in-depth industry experience, Faer has held various executive, operational, manufacturing/production and consulting positions with some of the leading publishing, printing and financial organizations. As former publisher and COO of The Diamond Magazine, "The Official Chronicle of Major League Baseball," Faer developed, implemented and oversaw the entire publishing operation and related strategies to effectively launch and maintain this national consumer publication. Over the years Faer has served as VP Manufacturing, VP Operations and SVP at LFP, Inc.; EVP/COO, Rickert Media; SVP Operations at Small World Publications;  EVP Publishing Operations at Impact Media Communications; as well as held other key industry positions with organizations such as Rumford National Graphics and McGraw Hill.

Faer’s diverse publishing background has permitted him to be intimately involved in cost-reduction/containment programs; profit improvement strategies; situation reports and yield enhancement studies; due diligence and feasibility studies; business plan development; financial projections/budgets; custom contract-publishing; publication start-ups; publishing company turn-around; supplier out-sourcing/material procurement; circulation and newsstand distribution strategies/implementation; targeted roll-up’s; international publishing licensing; mergers and acquisitions.

As a non-broker Faer has negotiated, bought and controlled on behalf of his clients approximately $720 million worth of manufacturing, paper, distribution and other associated collaterals. Clients have realized, through an array of strategically negotiated and implemented procedures, a cost savings in excess of $118 million over the years.

Faer has been interviewed and quoted in industry publications and books such as Publishing Technology; Folio Magazine; Publishing News; Great Production by Design; High Volume Magazine; Interchange Magazine; PaperSpecs Newsletter; Magazine Design and Production, where he has also written numerous feature articles as a contributing writer. A panelist at the IFTF Workshop on "Paper Demands - The Next Twenty Years," was a member of the WIBC's Publication Review Committee; a guest speaker at the: National Association of Regional Publishers; Magazine Publishing Congress; Graphic Communications Assoc.; Spectrum '99; MDP Print Production Conferences: Parenting Media Association; and the keynote speaker at the AAA/CAA Club Publications Workshop.

As a certified instructor at UCLA-Extension, Faer has taught an accredited course for a number of years: Magazine Publishing Strategies and has been a guest speaker at Arizona State University. His biographical record appears in the 27th Edition of Marquis Who's Who in the West, and the 55th Edition of Marquis Who's Who in America, and has served on the Board of Directors to the Western Publications Association.

Consulting services have been provided to more than 170 clients during the past 36 years. They have and/or continue to include some of the following: AAA Arizona-Highroads Magazine, AAA Colorado-EnCompass Magazine, AAA Auto Club South Publications, Affinity Group, American Journal of Nursing Magazine, Apartment Finder, Art in America Magazine, Arts & Architecture Magazine, Atlantic Home & Lifestyle Magazine, Bankers Trust,  Baseball Today Magazine, BBW Magazine,  Beverly Hills People Newspaper, Beverly Hills World Magazine, Brides and Grooms Magazine, British Car Magazine, Buchholtz & Associates, Club Connection Magazine, College Management Magazine, Colorado Meetings & Events Magazine, Computer Merchandising Magazine, Coopers & Lybrand, Costco Connection Magazine, Discover America Tourist Guides, Discover Hollywood Magazine; Disney Channel Magazine, District Book//DTLA, Elhert Publishing, Fine Architectural Design Journal, Fitness Swimmer Magazine, Flowers & Magazine, Forever Novia Magazine, Game Day Magazines, Going Places Magazine, Great Lakes Scuttlebutt Magazine, Harmon Publishing, Hoop Magazine; Hustler Magazine, Inside Stuff Magazine; Illinois Meetings & Events Magazine, Interior Design Magazine, International Thomson Business Press, L.A. Parent Magazine, Lakeland Boating Magazine, Lamaze Magazine, Let's Live Magazine, Link 2 Local Magazine, Little Golden Books, Martial Arts Professional Magazine, MOM365 Magazine, Motor Home Magazine, Natural Health Magazine, Network Communications, New England Home Magazine, New Parent Magazine, New Parent En Espanol Magazine, NewPoint Media Group, Professional Sports Publications, Sea Magazine, Seattle Homes & Lifestyles Magazine, Simon & Schuster, South Bay Living Magazine, The Real Estate Book, The Studio at JWT, Thrasher Magazine, TL and Woodall's Campground Directories, Toddler Magazine, Trailer Life Magazine, Triathlete Magazine, Touche Ross, Utne Reader Magazine, Veronis Suhler Stevenson,  Winning Bicycling Illustrated Magazine, Weider Publications, Western Publishing Group, ...and  more.

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